The internet is now the major source of new business in our industry with close to 1 Million Google searches for Cosmetic Dentist(s) this year in Australia... and its growing. There were over 7 Million Google searches for the word “dental”.
For the past months I have been involved with an Australian leader in website design and internet marketing creating a National and International ‘Cosmetic Dentist Lead Generating Matrix’ to capture the major share of the ‘Cosmetic Dentistry’ search traffic which will be directed to our members.
This form of marketing has generated many thousands of ‘clicks’ per month in other industries.
I am writing to extend an invitation to you as a LVI Dentist who has completed Core 2 or above, to be involved in this unique internet marketing opportunity aimed at significantly increasing the number of cosmetic cases on your books.
This campaign will centre on a matrix of internet sites and high ranking domain names (which we now own) all linked together to capture ‘searches’ to terms such as ‘cosmetic dentist’ ‘neuromuscular dentist’ and ‘migraine headaches’
The goal is to generate low cost quality leads from genuine clients which are then directed to your practice.
Countless marketing campaigns and proposals have been presented to you and I, and for one reason or another they have failed, either partially or completely, however this campaign will become the 'Where Is’ of the Australian Dental Industry.
The internet is an extremely powerful tool which has changed the way people seek information, products and services.
Today, almost all new business comes from internet searches.
Search volumes are continually increasing, we have set up a major internet presence utilising ‘high traffic search terms’ which are used by potential clients searching for our dental services.
We are able to capture traffic to these high ranked searches and direct them to our site which then feeds them to our member’s sites.
This methodology provides a fantastic platform for us to generate quality leads from genuine searchers.
How it Works:
You, as an LVI graduate are being offered the exclusive use on
our Google searches to the terms;
|
Cosmetic Dentists
|
Neuromuscular Dentists
|
Migraine Dentists
|
When a Google Search opens to search results on our sites for Cosmetic
Dentists - Neuromuscular Dentists - Migraine Dentists the
Client searching will be directed to our home site, where they can proceed to
find
- Cosmetic Dentistry
- Neuromuscularc
Dentistry
- Migraines
When this home page opens up our computer program knows
the location of the Client and has inserted their postcode in a search box.
A map of the area also appears showing where this postcode is
situated, along with the location of the closest LVI member.
Once they click on one of the 3 options Cosmetic –
Neuromuscular or Migraines the closest CDA members home page will appear which
will provide them with the dentists photo (if chosen to display), credentials,
years of experience, additional training and field of cosmetic dentistry,
contact details and a link to their home website.
Each member dentist’s home page will be set up within a uniform
template, to ensure that there is continuity across the whole site.
Should the Client searching not like the closest dentists web
site they can return to the main menu and select or browse through to the next
closest site listed on the initial map.
This system has been set up to track the number of leads which
have been sent through to your website and office, which will provide you with
the opportunity to track your conversion rates, and gain a greater
understanding of the effectiveness of your front office procedures.
Operating Name:
This centralised online directory has been created for people
who genuinely want to find a qualified cosmetic dentist within a close
proximity to their home or work, and for this reason the name Cosmetic
Dentists of Australia (CDA) seems to encapsulate the services which are
provided.
The name CDA has been previously used to promote cosmetic
dentistry, in a company which I was a Founding Partner.
Although the business showed potential, it was let down by the
lack of quality traffic, which this new concept addresses and overcomes.
Google Facts & Figures:
To
give you an understanding of the volume of dental and cosmetic specific
searches which have been made through Google (pages from Australia only), in
July 2009, the table below outlines how many times each key word was searched
for:
Key
word searched for: |
Number
of times searched for: |
Dentist |
380,000 |
Cosmetic |
368,000 |
Cosmetic
Dentist |
32,000 |
Cosmetic
Dentistry |
31,000 |
Total
Dental Enquiries |
7,480,000 |
Total
Cosmetic Enquiries |
4,090,000 |
Google AU – July 2009
As you can see the hits on these particular key words are
huge, and we have developed a system which channels much of this traffic to our
website, this allows you to appreciate how powerful this site can be.
Although I have shown the results of very broad key words above,
if we focus on words which are specific to our industry and our training, I am
sure you will be astounded by the hits which were generated for the
following key words:
Key
word searched for: |
Number
of times searched for: |
Neuromuscular
Dentistry |
8,100 |
Neuromuscular |
7,800 |
Neuromuscular
Dentists |
590 |
Google AU – July 2009
Who would have thought there would have been this many
Neuromuscular enquiries in a given month on such a specific topic, in a dental
field which is still very much untapped?!
We also know we can help many people who suffer from
debilitating Migraine headaches with the placement of a simple orthotic, so if
we look at the search results for key words in this area, we once again have
amazing results:
Key
word searched for: |
Number
of times searched for: |
Migraine |
128,000 |
Migraine
Headaches |
201,000 |
Total
Migraine Enquiries |
1,830,000 |
Google AU – July 2009
As you can see, if we can generate a reasonable percentage
of this traffic through to our site, we will have a huge potential in
transferring these web searchers into willing patients.
Although these figures, and what you have read so far, may
seem very appealing, it is only natural that you will be asking yourself ‘how
can a single website be able to position itself on Google results pages in a
way in which traffic will be maximised’?
To answer this concern we have developed programs and
highly effective ways to work within the Google search matrix and webmaster
business solutions so that our sites will be prominently featured on the first
page of Google
By having a first page presence with many sites we will be able
to channel the online interest into our parent site.
In the past, many other internet marketing concepts have
fallen down due to the excessive cost to keep your site on page one of Google
results, though by overcoming this issue, we have opened the door for endless
possibilities, with various key words such as, crowns, bridges, veneers,
implants, whitening, bonding etc creating an ideal platform which can
dramatically grow your current cosmetic client base.
Securing exclusive Postcodes:
Should you decide to join CDA, you will effectively be
purchasing a postcode which provides you with a region and will direct all
interest within that region to your home page via our site.
Each postcode purchased is exclusively the purchasers, up until
the time they wish to cease their membership, hence making the postcode
available to be resold.
Each postcode allocation is sold with a maximum population
of 20,000 people. In postcodes with populations greater than 20,000, they will
be made available for sale to another dentist at each additional 20,000
increment, however the dentist who purchases the postcode first, will be given
the option to purchase the second allocation after the first 14 days has
expired.
If, for example, your surgery is located in the Sydney CBD – an
area with a population greater than 20,000, your name may appear on a common
page with more than one LVI graduate dentist, but each name will rotate from
the top of the list after it has recorded a hit.
In this case, a prospective patient may view all the dentists
home pages before choosing, so it is quite important to have your home page
up-to-date, and your Cliental website constructed and well presented.
Should you feel your web site may need up grading or made more
“Google friendly”, send us an email and we will have our programmers or web
builders report back to you in the near future.
Your Investment:
In our industry, it is
suggested that for a company to remain profitable and to continue to grow, it
should have at least 9% of its annual turnover reinvested into itself through
advertising and other marketing initiatives.
Look at what you currently spend on advertising in local
newspapers, the Yellow Pages, home delivered flyers and other out dated means
of advertising. It is important to keep up with new technologies and processes,
so that you create a competitive edge and continue to grow your business.
Membership fees have been kept at a “realistic level” to attract
volume in applications, so we offer you an opportunity to become part of this
revolutionary new concept for as little as $150.00 per week.
The reality is that all you need to do is sell 5 crowns within a
year to cover your entire membership costs.
Conditions of Membership
For an LVI dentist to become a member of CDA you must have
completed Core 2 or above to become eligible.
You must purchase at least one postcode for a minimum of three
months, with the first three months paid for up front, followed by monthly
instalments, directly debited on the 15th day of each month or the
full annual fee may be paid in advance to avoid banking authorities.
Failure to make payments on time will see the membership
cancelled and the postcode will once again be available for sale.
As we operate two commercial laboratories in Sydney, you
will need to be willing to refer at least one case to either St George
Dental Ceramics or UCLA Dental Ceramics each year.
We can’t be everyone’s technician and we don’t want to take all
your work away from your current technician, so all we ask is that you send one
crown, one orthotic or possibly a smile makeover to us, so we can be part of
your business as you grow and further develop.
See the Results Now:
Now you have come to the
point where you can see how effective this medium is.
Our site is still very young and needs constant traffic to
be “Ranked” towards the top of page one Google Search results.
Currently, you may find our home page Cosmetic Dentists
of Australia (pages from Australia) appears only once on page one of
Google Search, but in the future we aim to occupy the first 3 or 4 sites which
will direct the bulk of dental traffic to our home page and ultimately your
surgery.
However, the momentum generated through the volume of these
searches in the future will allow the site to maintain its prominence and
continue to develop.
Try Google Search (pages from Australia) as of 1st Dec 09
- Migraine Dentists, 5 listings page 1 Google.
- Neuromuscular Dentists, 4 listings page 1 Google
- LVI dentists, 6 listings page 1 Google.
This is an indication of just how powerful these sites have
become in such a short time.
Eventually, any combination of these words or any other dental
related words like these will all go directly to our site.
Browse through our home page www.cosmeticdentistsofaustralia.com.au and see how simple and user friendly we have constructed this
site.
As this is the first release on the web we only have our
Australian LVI instructor’s sites up and running so far, so search with a
Sydney or Brisbane postcode and you should see how the system operates.
As stated before, it’s a first come first served basis, so as
post codes are sold other sites will start to appear daily.
Please note that sites on the net which are paid for will
appear highlighted in colour and will always have priority over ours, but the
investments made by those sites are extraordinary, though they do not compare
to the value which we can offer you.
Expanding this Concept:
As an added benefit of being an LVI graduate you have the
opportunity to “pick the eyes out” of the available postcode areas.
Post codes are available on a first come first served basis, but
to be fair to all LVI graduates, only 1 post code allocation can be allocated
during the first 14 days of release of this venture so each has an opportunity
to purchase their local post code.
After the 14th Dec 09 there will be no limit to the
number of postcodes that can be purchased.
In January 2010, we will be creating further directories which
will be available to all general dentists throughout Australia.
These directories will work under the same principles and
postcodes, but will operate under a different company name and will be a
completely separate site to CDA.
If a CDA member has previously been allocated a particular
postcode no other Client from this new company will be able to access that
postcode unless the population numbers are greater than
20.000..
The
terms “Cosmetic, Neuromuscular and Migraine” which are used in the CDA site
will be exclusive, meaning that any new directories would not cannibalise the
selected market already created.
You will be advised via email prior to the release of the
General Dentist directory, should you wish to register your name and details in
that directory as well, along with any other specialties you may want included.
Other sites and directories to be made available in the
future will be tailored for General Dentists, Orthodontists, Periodontists,
Prosthodontists, Endodontists, Oral Surgeon, Maxillofacial Dentist, Implant
Dentist, Sedation Dentist, Paediatric Dentist, Family Dentist and Emergency
Dentists.
All of these directories will have specific words directed
to their sites only, and all qualified and suitably trained dentists will have
the opportunity to become a member of as many directories as they wish, each of
which will incur an additional fee of $25.00 per week.
LVI Core 1 graduates can register for membership in the
General Dentist directory or they can apply to become members of CDA once they
have completed minimal level Core 2
Conclusion:
In theory, we have become the new Dental Yellow Pages of the
internet.
With the exclusive use of our internet structures we will be in
control of the majority of dental internet marketing for the next decade or
more.
We have limited the number of memberships available so if you
miss out on your post code now you may never have another chance to redeem it
in the future, so can you afford not to be part of this venture from its
inception for a token price of $150 per week.?
In summary, I believe this is the way forward we have been
searching for.
It will provide a great service to prospective patients, along
with creating a lot of potential to significantly increase the number of
cosmetic cases walking through your front door.
Quick Summary:
- Your surgery on the front page of Google via the CDA site.
- Exclusive topics, Cosmetic, Neuromuscular and Migraine Dentistry directed to our members.
- Exclusive Post Codes with searches redirected to you
- Low Risk, High Rewards.
- $150 per week plus GST, min 3 months.
- No long term contracts.
- Quality leads from Instinctive Searches to Cosmetic, Neuromuscular and Migraine
- One off opportunity, first come first served.
- Unlike any other Internet marketing campaign for the Dental Industry ever!
- The linking we do to your site will result in higher ranking and new links created
Our Guarantee:
Our guarantee to you is that your surgery web site will open
exclusively 100% of the time following a Google search via our CDA site, before
you have paid 1 cent !
When a client on our CDA site looks for THE dental specialities Cosmetic, Neuromuscular, Migraine by
postcode or suburb – if this is your exclusive postcode / suburb, your site and
only your site will open from the Clients search.
The day your site goes live an email will be sent advising that
you have been successful with your chosen postcode allocation, along with an
invoice for your preferred payment option you have 7 days for us to receive
payment of your invoice or you will be removed from the site and your chosen
postcode will be placed back on the market.
To become part of this exciting venture and be listed on
the CDA site, you will need to fill in the attached membership application form
and email or post it to the address or site listed below ………
As we are giving LVI graduates first choice to become members of
this concept, we are also requesting that you test run it for us so we can
improve in the future.
We are looking for any feedback or suggestions before we release
this program any further. If you found anything wrong with our introduction,
the concept , or anything that has not been explained well enough I would
appreciate a private email to be sent to me so that we can address the problem.
Any feedback at all will be greatly appreciated,.
Kind Regards,
Bill Cearns.
Australia’s first LVI Trained Technician and Specialist LVI
Dental Laboratory
BillCearns@LVIMarketing.com
